Welcome to New Smiles Orthodontics

At New Smiles Orthodontics in Rochester, NY, our greatest goal is to help you achieve a smile that makes you feel comfortable, confident, and happy! Dr. Deborah New and our team are committed to providing you and your family with cutting-edge orthodontic care in a welcoming and professional environment.

The key to our practice’s success is that we genuinely care about our patients—you are never just a number. Dr. New offers individual treatment in a boutique setting, serving you or your child directly with one-on-one attention.

We serve children and adults in all orthodontic needs, whether it’s a simple habit appliance or full comprehensive treatment with Invisalign® clear aligners, In-Ovation® self-ligating braces, or traditional metal braces. Our practice offers a comfortable, family-friendly, and open environment where you and family are encouraged to play an active role in the orthodontic treatment process.

We’d be more than happy to answer any questions you have about the orthodontic services we offer. Please call our Rochester, NY office (585-889-8810) to set up a complimentary new patient exam today!

Early Treatment

Bringing your child in by age seven allows Dr. New to diagnose and correct tooth and jaw problems sooner and without surgery.


Invisalign patients can take advantage of our new iTero® intraoral scanner for a more accurate diagnosis and better results.

Types of

From metal braces to clear aligners, our treatment options give you the flexibility to make the best choice for your lifestyle.


The Invisalign system is the virtually invisible, metal-free way to straighten your teeth and achieve the smile you’ve always wanted.

Treatment For

Everyone can benefit from orthodontics! Straight teeth are easier to keep clean and clean teeth will last a lifetime. It’s never too late to be evaluated for orthodontic treatment.


In case of emergency, we are available 24/7. With one phone call, Dr. New can talk you through relieving your discomfort until we can see you in the office.